The Year In Charting Wine
There are many ways to reflect on the year (2016) in wine. No doubt, those various views will be explored as the year comes to an end and as 2016 data sets of various types become available in the new year.
One data set always available is Google Trends, a tool that allow us to measure relative interest in Internet search terms. By comparing search terms we can look at the relative interest in those terms over the past year. The meaning of the results is not always clear. But sometimes the meaning is abundantly clear.
RELATIVE INTEREST IN IN VARIETALS (U.S. – 2016)
No surprises here, are there. It corresponds to the wines we drink.
RELATIVE INTEREST IN WINE TYPES (U.S. – 2016)
Not too many years ago I warned that without push back from reasonable and knowledgeable people the idea of “Natural Wine” would catch on despite its fraudulent nature. I was right.
RELATIVE INTEREST IN BEVERAGES (U.S. – 2016)
Yes, craft “beer” continues to fascinate Americans, but the interest in wine continues to outpace that of beer and spirits on the Internet. Why? Well, there are certainly more SKUs and for many wine seems to demand more education…I presume.
RELATIVE INTEREST IN WINE FINDING TOOLS (U.S. – 2016)
WineSearcher.com has amazing SEO. Search for a specific wine on Google and the odds are that a WineSearcher result will be #1. But for me, it’s Vivino that is the surprise here. It’s rise in popularity among those that share their wine, search for wine and buy wine has not come close to peaking.
RELATIVE INTEREST IN TOP WINE PUBLICATIONS (U.S. – 2016)
This graphic is a little deceptive since “Wine Enthusiast” searches are not as likely to be aimed at the actual publication as are. “Wine Spectator” searches. The difference in relative interest in “Wine Spectator” and “Wine Advocate” (both likely to be aimed at the publications) depict the difference in circulation.
RELATIVE INTEREST IN TYPES OF WINE INFORMATION (U.S. – 2016)
Understandably “Wine Store” searches peak in November and October. But what’s interesting is the relative dominance of “wine reviews” in the searching. Yes, Americans are interested in professional reviews.
RELATIVE INTEREST IN WINE REGIONS (U.S. – 2016)
It’s not even a fair fight.