Archive for the ‘Oregon’ Category

Dec 5, 2019

Is The Burgundy Comparison Good For Oregon Wine?

Is Oregon Burgundy? In a recent Yahoo Finance interview Silver Oak/Twomy Cellars CEO David Duncan was confronted with a positive comparison of Oregon wine to Burgundy wine. The conversation came in the context of a conversation on tariffs and the potential benefit tariffs on French wines will deliver to domestic alternatives. The Oregon/Burgundy comparison raises a question that begs to be answered: Is comparing Oregon wine to Burgundy a net positive association for Oregon wine? Of course, for those who…

Dec 3, 2019

The Top Wine Stories of 2019

The wine industry in America is a trailing indicator of the culture and economy. It always has been. The top stories in wine in 2019 reflect this truism. Politics, powerful social movements, the economy, evolving modes of consumerism and natural disasters all came together to give us the industry’s biggest stories in 2019. These are those stories. Supreme Court Pushes Back on Protectionism Fourteen years ago the U.S. Supreme Court rendered an opinion in Granholm v Heald that created the…

Oct 29, 2019

An Oregon Wine Rebellion Reflects a Maturing Industry

Something strange happened on the way to passing wine legislation in Oregon…a rebellion broke out. Announced five days ago was the formation of a new Oregon wine trade association: The Oregon Wine Council (OWC) According to the Council’s press release: “The Oregon Wine Council (OWC) has formed with a board of directors and members representing the wine industry statewide. Forming from the coalition who defended the wine industry from anti-competitive wine legislation during the 2019 Oregon Legislature, the OWC represents…

Sep 17, 2019

A Snapshot of the State of the Oregon Wine Industry

The ascent of the Oregon wine industry continues apace. The latest bit of evidence that Oregon wine (and Oregon Pinot Noir in particular) is one of the hottest wine categories in the United States comes in the form of the 2018 Oregon Vineyard and Winery Report, an annual report produced by the Oregon Wine Board. The highlights of the report, which is focused primarily on developing a snapshot of the industry in 2018, are primarily agriculture and production focused. However,…

May 24, 2019

Iconic Visual Marketing in the Willamette Valley Wine Industry

Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…