Archive for the ‘Public Relations & Wine’ Category
We all know how to make reservations. And most all of us know how to make them on-line at this point. We reserve hotel rooms, tables, seats at shows, transportation options and much more. The reason we reserve anything is because there is only a limited number of the things we need and the reservation guarantees us a place or a thing? Are visits to winery tasting rooms somethng to be reserved? Increasingly, in Napa Valley and other wine country…
Ridge Vineyards made a mistake…and a good point. Yesterday, at my front door, I signed for a package of Ridge Vineyards' newest vintages, including their Estate Chardonnay. I happen to be very fond of the Chardonnay that is produced from the Monte Bello Vineyard high up in the Santa Cruz Mountains. However, I didn't order this Chardonnay. It was sent to me as press samples. I'm not going to review these wines. But they'll get drunk. I can promise that….
This particular irony will have gone unnoticed by most people: Publicists aren't particularly good at promoting themselves, their businesses, their capabilities and their success. Today, I spoke with a fellow publicists who was wondering, essentially, "what's the best way to let people know or promote the fact that our firm was particularly successful in getting multiple clients featured on an important wine show?" For a publicists to get word out about their successes in helping clients promote their goods is…
In Stu Smith's latest volley at his blog "Biodynamics is a Hoax", he delivers in his most succinct fashion ("succinct is not one of Stu's strong suits since he, like me, tends to like words and uses them in volume) yet, the reason many in the wine industry are coming to question the Biodynamic movement. In "Why I Resent Biodyanic Farming" Stu explains, "By publicly claiming superiority they, de facto, belittle and ridicule everyone else’s farming methods and wine quality…
Seeing that this year's 30-second Super Bowl ads cost $2.8 million – $3 million a pop got me thinking about the prospects for wine were it to find a way to expose itself to the hordes gathered to celebrate…whatever it is the Super Bowl celebrates. I quickly determined to my own satisfaction that the Super Bowl probably isn't the best venue to launch a generic wine campaign. However, there's no reason to think that a Non-Superbowl, generic TV campaign for…
