Archive for the ‘Public Relations & Wine’ Category
"CHEERS LADIES—A DRINK A DAY MAY KEEP THE WEIGHT AWAY"—ABC News "MODERATE DRINKERS GAINED LESS WEIGHT THAN ABSTAINERS—Boston.com "RED WINE LESSONS OBESITY RISK IN WOMEN—Oneindia STUDY: WOMEN WHO DRINK MODERATELY TEND TO GAIN LESS WEIGHT IN MIDDLE AGE—LA Times WOMEN WHO DRINK MORE GAIN LESS WEIGHT—Washington Post A DRINK A DAY COULD HELP KEEP THE POUNDS AWAY—The Globe & Mail MODERATE DRINKING MAY CURB POUNDS ON WOMEN—Boston Herald Three hundred and fifty seven links showed up this morning when I…
Judd's Enormous Wine Show, produced by the folks at Judd's Hill Winery in Napa has the best production value of any private wine-related wine video series on the net. Plus, it's hilarious as the video below can attest. But is it smart marketing? Episode 9 – Judd's Enormous Wine Show: The Master Cut from Rod Bentner on Vimeo. I think it is good marketing as long as you don't expect your comic relief marketing to draw in all wine geeks…
Over the past year I've talked to numerous wineries and wine related businesses about the task of keeping up with the demands of social media marketing. Far and away the two most frequent objections I hear about engaging in social media marketing is 1) I Don't have the time and 2) I don't know what I'd update people about. Two fair and predictable objections. The first objection is the critical one. If you don't have time to update your Facebook…
Sometime in the 1970s, people changed from ordering "white wine" to ordering "Chardonnay. Between 1990 and 2007, shipments of California Chardonnay rose from 9 million to 50 million cases. Today, Chardonnay production and consumption is far and away greater than the total production of all other white wine in California. So, what I'm wondering is this: What would have happened between the 1970s and today if Gewurztraminer was instead named "Gerdonnay" (pronounced with a soft "G"—it sounds nicer) If this…
"You are an important 'Influencer' in the wine industry". This was part of a message sent to me in an email late last week. Whether they were trying to butter me up or not isn't that important. But it's interesting that they wrote this because of late I've been thinking a lot about the idea of "influencers" and where blogs fit into any calculation of influencers inside the wine industry. I've thought about this idea for two decades actually. As…
