Nov 17, 2009
“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest…
Oct 28, 2009
Dreams. The kind you have when slumbering. I can say without equivocation that one of the effects of having quit smoking so very recently is an enhanced vividness of my nighttime dreams. I know they are vivid because even now, a couple hours after waking up, I can still recall the brand, varietal and vintage of the wines that were in my dream last night. This is for me, to say the least, unusual. 1997 Peter Michael "L'apres Midi"1990 Foppiano…
Oct 21, 2009
The survey taken last week of FERMENTATION readers yielded some interesting results. I have a pretty good picture of my readers' demographics. For example: GENDERMales: 76%Female 24% AGE21-30 21%31-40 24%41-50 29%51-60 18%61-70 8%70+ -1% HOUSEHOLD INCOMEUp To $25K 6%$25-$50K 9%$50K – $75K 13%$75K – $100K 20%$100K – $150K 23%$150K – $200K 15%$200K – $500K 13%$500K -$1mil 1%$1mil+ 1% EDUCATION LEVELHigh School Degree 9%Junior College Degree 3%Four Year Degree …
Oct 19, 2009
Having just finished a survey of the readers of this blog, I wanted to report on one finding in particular that should be of interest to PR folks, advertisers, readers and, obviously, me. Sixty two (62) Percent of FERMENTATION readers do now or have "worked in wine, restaurant, beverage retail or wine-related industries". This makes FERMENTATION a "Trade Media Outlet". For advertisers, it means that if you want to access the eyeballs of members of the wine industry, FERMENTATION isn't…
Oct 15, 2009
Don't forget to take the FERMENTATION SurveyClick Here To Take a 2-minute Reader Survey________________________________________ Doesn't THIS fall into the "Thank-You-Lord-For-Making-Me-The-Martyr" category of public relations? Here we have a small, hardworking wine education organization, The Wine School of Philadelphia, being put upon by none other than the bulky, billion dollar World Wrestling Entertainment organization because the wine school uses the term "Smackdown" to describe an event at their school. The Men-in-Leotards insist the Philly Wine School stop using the term "Sommelier…