Archive for the ‘Public Relations & Wine’ Category
Here's what I want to do for both myself and Wark Communication clients: 1. Monitor mentions and coverage on blogs 2. Monitor mentions and reviews on Cellartracker 3. Monitor mentions and comments on Twitter 4. Monitor mentions and comments on wine and hospitality social networking sites Here's how I've been doing it: CRUVEE There are MANY on-line media monitoring sites out there and ready for your use. But if you are in the wine industry and need to monitor wine-related…
“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…
The Academy of Wine Communications, an association of wine industry public relations professionals and marketers has launched a new website. And it's a very good website. I've written about the re-emergence of the AWC before when the organization had a meeting to re-introduce the organization to local PR folks. I thought it a brilliant idea then and think it so still. If you are a wine PR professional or a wine marketer who works out of an agency, as a…
Today marks the 19th year (to the day) of my time working in the wine industry. "Nineteen" isn't a very interesting anniversary. It's one year before a fairly significant anniversary and 4 years after an only slightly significant anniversary. Still, if you are thinking of getting me a gift in connection with this occasion, the modern traditions tell us that a gift made of bronze is in order for the 19th anniversary. Following my Masters in History I actually sought…
For some time now I’ve lived in the camp that argues the 100 Point wine rating scale is non-sensical, reductive and counter productive. I think I’m changing teams. And here’s why: Wine Drinkers Like it. No, it hasn’t taken me 20 years to realize this. I’ve know this all along. So does everybody else. It’s just that recently I’ve come to have a greater appreciation for giving people what they want, rather than trying to give them what I think…
