Sep 10, 2009
Today Palate Press launches. This venture, called a blogazine by its editor W. R. Tish, attempts to coral some of the top blog voices in the business to produce not an aggregation of content, but a wine web site that delivers original content with a distinctly blog-oriented voice and perspective. This is an idea that I've been approached with or consulted on by various folks, most of whom have in the the back of their mind the idea that some…
Sep 7, 2009
The theories of marketing I like best are the ones I understand. I don't much like those theories whose substance allude me. The one theory of marketing that I've always understood and that I've seen work consistently well when applied well in the wine business is the theory of the Big Fish In The Little Pond. I think the reason the BFLP theory of wine marketing works so well is because its so elegantly simple. It works like this: Find…
Aug 27, 2009
What similarity is there between a well made movie concerning fated love and the magnetic draw of family on the one hand, and wine marketing on the other?__________________________________________________This episode of Fermentation: The Daily Wine Blog (Video Edition) is brought to you by: HAWKES WINE—Alexander ValleyProducers of outstanding single vineyard Cabernet From Alexander Valley and producers of a GREAT Video Blog. CLICK HERE to visit Hawkes Wine
Aug 21, 2009
For almost 20 years now I’ve been reading (and writing) invitations to events that inform that the event’s dress code is “Wine Country Casual”. But there’s a problem with this: I don’t know exactly what “Wine Country Casual” means from a fashion perspective. All I know for sure about this mysterious dress code is that it instructs attendees to events that formality in their dress is not required. But in thinking about this dress code, I may have figured out…
Aug 20, 2009
If there was ever a type of wine organization that would benefit from instituting a blog to communicate their work and fulfill their mission, it's the appellation association. Such association are, ultimately, founded and run to promote the financial interests of the wineries and growers within the borders of the appellation. By raising the profile of the appellation, building the value of its grapes and wines and working to attract visitors to the region, the appellation association supports the efforts…