Archive for the ‘Public Relations & Wine’ Category
Every time I hear about a California winery putting up national ads for their wines and brands I think to myself: "THANK YOU, THANK YOU, THANK YOU"! Beringer of Napa Valley has launched a TV (and print) campaign to that began in November. I’m currently unaware of any other national broadcast campaigns from a California winery. If they exist there can’t be many of them. The point is, any national campaign for a CA wine brand delivers residual benefits to…
The 2007 calendar year is coming to an end an that prompts me to think harder about the past two months, to make assessments and to try to learn some lessons before we move on the perfectly lovely arbitrary notion of a "new year". The wine new of 2007 when looked at retrospectively turns out to be truly educational as well as a signal of what to anticipate in the coming year and years. Here are my most interesting news…
One thing you don’t see on TV too much is Napa Valley being dissed. It’s even less common to see Sonoma be hailed over Napa. Yet this very occurrence was brought to my attention today in the form of a recent episode of Grey’s Anatomy. Derek, played by Patrick Dempsey, is soliciting advice from Mark, played by Eric Dane, on whether he should take his girl to Napa or Sonoma for a couple days. The advise he gets back is…
Over the past few weeks we at Wark Communications have been working on a catalog that presents various wines. It took a certain getting used to the idea, but after working on the project for a while and thinking about it, what became clear was that wine catalogs are all about sex. Well, not the messy —let’s make children—"hand me the smokes, dear"—kind of sex. Rather, creating this kind of catalog is all about turning the switch on a person’s…
I bet there was a time when the White House, under no circumstances, would have served a California wine at a State dinner for a visiting leader from Europe. That time would have been long ago, but nonetheless I’ll bet there was a time. And the reason is probably the same that explains how Kansas Governor Kathleen Sebelius could have been led to make this comment about her state’s wine: You should be thankful we don’t make wine in Kansas….
