Archive for the ‘Public Relations & Wine’ Category
I was reminded recently of an amazing resource of which we all ought to be aware. Josh Hermsmeyer, dedicated winemaker and blogger, sent me a note letting me know that on March 28 the Sonoma County Wine Library will be hosting a talk by Steve Heimoff, author of New Classic Winemakers of California. Steve will be discussing winemaking with five of his New Classic Winemakers including Randy Ullom, Eric Cinnamon, Merry Edwards, Greg La Follette and Michael Terrien. The even…
Let me see if I have this right… On the one hand, wine retailers across the United States are telling alcohol regulators in every state that they’d like to enhance their operating budgets by paying an annual fee to ship wine to consumers in those states. They’d like to help fill their state’s coffers with funds resulting from the remittance of taxes on the wine they sell and ship to consumers in their state. These retailers would like to voluntarily…
It is most often the case that single individuals are the cause of change or the inspiration for change in (and the evolution of) the wine industry. This is not unique to the wine business. However, it must also be noted that associations, organizations and, yes, CONSORTIUMS can and have pushed issues forward, and caused significant change in this industry. The California Wine Institute, Family Winemakers of California, Wine America, AWARE (for those of you who remember this group), Specialty…
While my intuition and survey of the industry tells me that a smaller percentage of wineries these days are committed to engaging in a robust program of sending wines out to critics and magazines for review, I’m of the belief that this form of marketing one’s wine is quite sound and should be pursued in many a case. However, I’m equally of the belief that a bottle of wine that shows up at a magazine’s or critic’s door that only…
One of the two forthcoming films about the 1976 Paris Tasting, Bottle Shock, has made its debut at the Sundance Film festival. Below is the official trailer for the film. There are initial reviews of the film out too. Not many of them are terrific FROM VARIETY: "A peculiar demand placed on the cast, from Farina in Paris to Pine, Rodriguez, Taylor and Pullman in Napa (and Rickman in both locales), is credibly reacting when tasting vintages, sending the visual…
