Archive for the ‘Public Relations & Wine’ Category
1. Very Promising New Wine BlogArthur Przebinda had been known for his Red Wine Buzz web site, but it’s his new blog, "Wine Sooth", that I’m taken with. Arthur’s first posts are smart, opinionated and well-informed, a deadly combination. It strikes me as the kind of wine blog that could gain a wide audience if the pace of posts is kept up. As an aside, Arthur was published in the LA Times today with his response to Joel Stein’s disastrous…
WHY DID THE CHICKEN CROSS THE ROAD? Napa Valley Vintners"The question is not why the chicken crossed the road, but how much we can charge for a taste of that chicken." Constellation CEO"We are very confident that upon finally crossing the road, the chicken will fit in perfectly to our growing ‘Across The Road’ portfolio of chickens." The Wine SpectatorNon Vintage Chicken—The Road"This is a superb effort by the chicken that we haven’t seen in a number of crossings. A…
I think I’ve mentioned before just how much I enjoyed it when Wark Communications was working with Roshambo Winery. I truly got an education. It is rare to find a winery that in addition to being committed to making unique and fine wines, are also committed, naturally, to doing things differently. Roshambo does do things differently. As is almost always the case, this difference is purely a result of the disposition of those who run the joint. Naomi Brilliant and…
I was watching a little television this weekend. For some reason, I kept coming across Clooney in a variety of different roles and it occurred to me that Wine needs George Clooney…or at least a Clooneyesque replacement. Guys like George Clooney. Well, they like what George Clooney portrays. First, he always gets the girl. He is, in fact, the only guy on my wife’s laminated card and I suspect he’s on just about every over 35 married woman’s laminated card….
Publicists and winery marketing departments are regularly looking to the media to help carry their message. This leads to press releases sent to wine writers, samples sent to reviewers and phone calls pitching stories. One venue that wineries and wine companies cultivate are the editorial pages of newspapers. They should. The Op-Ed page is one of the most read sections of all newspapers and nearly every newspaper, be it daily or weekly, publish such a section. Those wineries that have…