Archive for the ‘Public Relations & Wine’ Category
From the "Be Careful What You Say" File: Decanter reports that a maker of Portuguese wine Vida Nova was provoked by his host on a British TV show to denounce his own wine as "That’s rubbish. I wouldn’t pay for that, it’s tainted, it’s insipid. It tastes like vinaigrette. I’d never buy that." Ouch. Of course it was a blind tasting. The winemaker, Cliff Richard, should have known better. But what’s more interesting is how this episode in self emulation…
It goes by various names: "Data Sheet", "Tech Sheet", "Product Page". Whatever it is or should be called it is the single most common piece of marketing material I’ve created in 15 years of wine marketing and public relations. I hesitate to even guess at the number. Yet, each one, while different, is the same. The "Data Sheet" is, simply, a description of a wine used generally to give background on the product to a winery’s distributors, sales people, restaurants,…
" The Berry Brothers buying team has recently returned from Bordeaux and there is little doubt that 2005 is one of the greatest vintages of all time." ________ "Wine experts are unanimous that 2005 Bordeaux is the greatest vintage in living memory, according to wine importers Wands Limited. _______ "2005 is a knockout. Not only is it exceptional, say those who have tried the wines, it is singular." ________ "What makes it really unique is, across the board, from the…
Helen Turley, America’s most famous "consulting winemaker", is again facing a lawsuit involving a client. This doesn’t really surprise me, for a number of reasons. What is interesting however is the mindset that would allow a person to agree to Ms. Turley’s terms for her participation as a consulting winemaker: -Agree to spend a huge, top-end sum of money on both vineyard development and building a winery to Turley’s exact specifications(vineyard development I can understand…But why spend huge amounts on…
Marketers, like myself, get a lot of the blame for taking the authenticity out of wine and lowering the beverage to just one more product to be foisted upon the public with exaggerated claims and pretty pictures. There’s a lot of truth to that kind of accusation. However, the winemakers and grape growers in Mendocino have rightly determined that more marketing is just what the doctor ordered. The growers and winemakers of Mendocino County, located about 70 miles north of…
