Archive for the ‘Wine Blogs’ Category
For anyone looking for an excellent position in wine marketing, you need look no further than the recent job posting by J Vineyards and Winery for PR and Social Media Associate. The great thing about this job opportunity is that it provides the chance to dive into the deep end of public and media relations as well as the social media side of marketing communications. One of the most interesting things about this job posting is the very first responsibility…
I’m a fairly close observer of what we have come to call “The Wine Media”. My 20+ years observing the writing and reporting of all things wine, and any expertise I’ve accumulated as a result, is part of what I offer my clients—who hire me and keep me around in part because I’m a fairly reliable analyst of the wine media. I make a living understanding the wine media, how it works, what it wants and who reads it. Me…
As he often does, wine scribe Joe Roberts wrote something relevant the other day. He explained that for those considering how they might make a name for themselves, for their writing and for their wine knowledge through publishing, this person should strongly consider SPECIALIZING. By this, Joe simply means it’s much easier to get the attention of potential readers if your authority and wine writing revolves around a specific subject within the wine niche, rather than trying to publish information…
My sixth Wine Bloggers Conference was approached with trepidation. I’ve been questioning the utility of the semantics of “blogger” and “wine blogger” of late. Also, I knew nothing of Penticton, British Columbia. Finally, very few of my closer blogging-friends and colleagues would be in attendance. The format was the same. Bring together “wine bloggers” in a wine region to discover that region, learn about wines from other parts of the world, explore their wine writing avocation amongst their peers and…
I’m regularly evaluating the value and utility of the food and wine media (all of it) as a function of my career as a wine publicist and on behalf of clients. Also, the sixth annual Wine Bloggers Conference is coming up soon in June. The Wine Blog Awards finalists will also be announced soon. Finally, I recently learned that no one reads wine blogs anymore. So, you’ll understand why I have been recently thinking a bit more seriously about the…
