Archive for the ‘Wine Business’ Category
Don't forget to take the FERMENTATION SurveyClick Here To Take a 2-minute Reader Survey________________________________________ Doesn't THIS fall into the "Thank-You-Lord-For-Making-Me-The-Martyr" category of public relations? Here we have a small, hardworking wine education organization, The Wine School of Philadelphia, being put upon by none other than the bulky, billion dollar World Wrestling Entertainment organization because the wine school uses the term "Smackdown" to describe an event at their school. The Men-in-Leotards insist the Philly Wine School stop using the term "Sommelier…
It has been a while since I posted an update on the status of the Specialty Wine Retailers Association, the organization for which I happily serve as Executive Director and that is leading the effort to give wine stores and consumers the legal right to transact business with one another. So here goes. In 2006 SWRA sued the state of Texas. Texas allowed its own wine stores to ship wine to Texans but prohibited out of state stores from doing…
The impact of surveys is most often not driven by their content, but rather by the headlines that result. I was reminded of this today when I saw the following reported in newspapers and across the Internet: "Over 60% of Kids Exposed To Violence""Justice Survey: Majority of Kids Exposed To Violence""60% of Kids Exposed to Violence in the Past Year: Justice Department" This is just the tip of the iceberg of the numerous stories that ran today on this shocking…
Here's what I want to do for both myself and Wark Communication clients: 1. Monitor mentions and coverage on blogs 2. Monitor mentions and reviews on Cellartracker 3. Monitor mentions and comments on Twitter 4. Monitor mentions and comments on wine and hospitality social networking sites Here's how I've been doing it: CRUVEE There are MANY on-line media monitoring sites out there and ready for your use. But if you are in the wine industry and need to monitor wine-related…
“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…
