Archive for the ‘Wine Media’ Category
Great wine content doesn't die. It just gets re-platformed. This is the case with much of the important reference content on AppellationAmerica.com. Today, the recently launched Appellation America App (for the iPhone), provides mobile users with one of the best sources of appellation and grape variety descriptons in one place. For those of you who do not recall the Appellation America website, it was among the most impressive online wine publishing ventures I'd ever conceived. I really got to know…
There is a symbiotic relationship between the publisher, the advertisers and the readers. While that church/state line must always separate what gets printed and what gets advertised, it's an important fact of publishing life that the publisher, readers and advertisers live under the same roof. The readers want the content.The advertisers want the readers.The publisher wants both. No content, no readersNo readers, no advertisersNo advertisers, no content. While this might not always be true in the world of wine blogging…
The finalists in 9 categories of the 2012 Wine Blog Awards were announced today. If you examine them all, it's hard to not to be impressed with the quality. And it's hard not conclude that the blog publishing platform has delivered to the wine category a collection of voices that likely would have been silent and unknown just 10 years ago. I've been helping the organizers of the Awards this year with a bit of marketing, PR and such. And…
I along with many upon many thousands of readers were looking forward to yesterday when Deborah Harkness, Wine Blog Awards double winner for Good Wines Under $20, saw the release of her second in the All Souls Trilogy, "Shadow of the Night"—the follow up to the wildly popular "Discovery of Witches". I've downloaded it and as soon as I finish "The Long Earth", I'm on to Deborah's latest. But it was the release of her second book of fiction that…
I can make a pretty convincing case against the relevancy of the "Wine Blog" or "Wine Bloggers", particularly if I examine them from the context of an advertiser: 1. All but a few wine bloggers have the tiniest of readerships. 2. Those wine blogs that do appear to have more than a few readers rarely if ever validate their readership claims with reputable third party traffic measurement services 3. Determining on which blogs to advertise a client's product or service…
