Archive for the ‘Wine Media’ Category
“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…
The Academy of Wine Communications, an association of wine industry public relations professionals and marketers has launched a new website. And it's a very good website. I've written about the re-emergence of the AWC before when the organization had a meeting to re-introduce the organization to local PR folks. I thought it a brilliant idea then and think it so still. If you are a wine PR professional or a wine marketer who works out of an agency, as a…
What percent of wines should be rated 90 points or more? What percent should be rated less than 80 points? Should we expect that a certain percent of wines would be located in the top ranks? Should we assume a certain percent of wines from any given vintage are rated lower in quality? Sure we should expect this, but determining what percent are highly rated and which percent should be rated low is near impossible to determine, particularly since wines…
For some time now I’ve lived in the camp that argues the 100 Point wine rating scale is non-sensical, reductive and counter productive. I think I’m changing teams. And here’s why: Wine Drinkers Like it. No, it hasn’t taken me 20 years to realize this. I’ve know this all along. So does everybody else. It’s just that recently I’ve come to have a greater appreciation for giving people what they want, rather than trying to give them what I think…
Sometimes I wish food and wine lovers had far, far fewer choices of content and information to sift through and enjoy just so certain information forums would get more attention. Every now and then something pops onto my radar that I'm positive has the potential to be far better than the rest, but I despair that it wont get the attention it deserves because the noise level and many choices of content for food and wine lovers are powerful deterrents…
