Mar 24, 2006
Six or seven years ago Wark Communications was retained to do some PR work for the Paso Robles Vintners and Growers Association. I recall my trip down to the region to take it all in and get the lay of the land. The first time visitor is struck first by the dynamic differences between west and east Paso Robles: East is flatlands, West is all hills. It was like two different regions under one name. Mary Baker of Dover Canyon…
Mar 23, 2006
I like to think of myself as a bit of a connoisseur of wine ratings and reviews. I’ve been observing them fairly closely now for almost two decades. And, I’ve been using them to help sell wine for clients. So, I’m always interested when I see a new rating system come before me, particularly one that offers added context to the wine. The Good Taste Report is a blog I came across recently. Its owner is out of Texas and…
Mar 15, 2006
First it was Jon Bonne of MSNBC.com with his "Amuse Bouche" Blog. Then came Mark Fisher of the Dayton Daily News with his "Uncorked" blog. Now, it’s Mr. Eric Asimov of the New York Times with a new Blog called "The Pour". I think we can now officially say the "mainstream media" has discovered wine blogs. And this is a good thing. There is an inherent bias against wine blogs that comes from the notion that they and those behind…
Mar 14, 2006
I’m pretty damn happy to say that two Wark Communications clients have taken up blogging. And from mightily different perspectives. REthink Wine BlogInertia Beverage Group is a technology and marketing company out of Napa that helps wineries implement and drive direct sales. They are direct sales experts and that is exactly what their REthink Wine Blog is aimed at decoding. It’s a group blog with the CEO, the Tech Guru and Marketing and Customer Service folk all contributing. Inertia is…
Mar 7, 2006
I’m very happy to announce my latest foray into the world of on-line communications and blogging. But more to the point, I’m proud to be a part of the new WELL FED FOOD NETWORK, a food and drink blog network that includes a number of new blogs including, Wine Sediments. While a number of food and drink blogs make up this network, you can read all the stories posted to all the different blogs at its primary blog site, WellFed.Net….