Archive for the ‘Oregon’ Category
Something strange happened on the way to passing wine legislation in Oregon…a rebellion broke out. Announced five days ago was the formation of a new Oregon wine trade association: The Oregon Wine Council (OWC) According to the Council’s press release: “The Oregon Wine Council (OWC) has formed with a board of directors and members representing the wine industry statewide. Forming from the coalition who defended the wine industry from anti-competitive wine legislation during the 2019 Oregon Legislature, the OWC represents…
The ascent of the Oregon wine industry continues apace. The latest bit of evidence that Oregon wine (and Oregon Pinot Noir in particular) is one of the hottest wine categories in the United States comes in the form of the 2018 Oregon Vineyard and Winery Report, an annual report produced by the Oregon Wine Board. The highlights of the report, which is focused primarily on developing a snapshot of the industry in 2018, are primarily agriculture and production focused. However,…
Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…
If it wasn’t clear to you before, once you step into any wine retail setting in the state of Oregon you realize immediately that Pinot Noir is as dominant in this state as Cabernet Sauvignon and Red Blends are dominant in Napa Valley. In 2017, according to the University of Oregon’s 2017 Oregon Vineyard and Winery Report, Pinot Noir represented 2/3 of the entire value of the Oregon wine grape crop. That’s called dominance. However, what about that other 1/3…
Since writing about the proposed conjunctive labeling law in the Oregon legislature meant for wines produced in the Willamette Valley, I’ve been thinking a lot about the Willamette Valley. I continue to believe that the proposed conjunctive labeling law that will require all wines carrying any of the sub-AVAs located in the Willamette Valley on their label to also place the words “Willamette Valley” somewhere on the label, is imprudent. However, I’m a bit less concerned today about this conjunctive…
