Archive for the ‘Rating Wine’ Category
Some truths are uncomfortable. The Experts Are the Best Sources of Wine Info and RecommendationsThe tendancy to disparage "wine experts" or "wine elite" grows as the role of social media and peer reviews grow. Yet the fact remains that the experts are the best and most reliable source of information on wine. Folks like Eric Asimov, Robert Parker, Jim Laube, Jancis Robinson, Steve Heimoff, Charles Olken, Dan Berger, Lettie Teague, Jon Bonne and other well known experts are the one's…
Almost all of my wine tasting education has been practical. That is to say, what I know about evaluating wine and how I evaluate wine has resulted from tasting wine a lot. Beyond that, my inquiries into the practice of wine tasting and evaluating wine has been done on a philosophical and aesthetic level. That is to say, I've done a good deal of reading and thinking about the epistemology of wine or what it means to embrace a "position"…
Writer and author James Conaway helped me get my first job in the wine industry. It was his 1990 expose of the Napa wine industry, "Napa", that I wrote a review of and put in my portfolio to show potential employers that I could write decently. I don't owe James a percentage of my wages earned since 1990, but I do owe him my gratitude for writing a fascinating and illuminating book that I could sink my teeth into as…
I think I'd be a pretty good wine reviewer. After 20 years of tasting wine regularly and with a certain cache of knowledge in the subject of wine, and given my propensity to be able to focus intensely on a matter, and, finally, having a certain confidence in my writing that allows me to compose rather quickly, I am certain I could act as a responsible and useful wine critic. Yet I don't. The reason is pretty simple: My day…
As a wine publicist, I almost always am dealing in minutia, not Big Picture thinking. It's the nature of the job. What's the best way to deliver this message? How to define this niche? What's the import of this particular marketing practice. Minutia. For some reason, the past couple weeks I've been thinking about "Big Pictures" in the wine industry. Defining and determining what the Big Pictures are isn't as easy as one thinks. But no matter how you define…
