Archive for the ‘Shipping Wine’ Category
The recent wine scandal in New York, where giant wholesalers are attempting to make life difficult for small wholesalers with the passage of an "At Rest" law, is an object lesson in how the industry has politically balkanized itself in ways that make no sense given the current marketplace reality. Small wine wholesalers in New York are up in arms over legislation in Albany that would force them to move their warehousing operations to New York. The "At Rest" legislation…
As a wine publicist, I almost always am dealing in minutia, not Big Picture thinking. It's the nature of the job. What's the best way to deliver this message? How to define this niche? What's the import of this particular marketing practice. Minutia. For some reason, the past couple weeks I've been thinking about "Big Pictures" in the wine industry. Defining and determining what the Big Pictures are isn't as easy as one thinks. But no matter how you define…
With New Jersey passing direct shipping legislation on Monday and the governor only needing to sign it, really one more significant state exists where the wineries and significant numbers of wine consumers need to get direct shipping: Pennsylvania. Yet the New Jersey experience demonstrates all the various dynamics that are currently in place in the world of direct shipping politics. 1. The Minors Issue Is Played OutAlthough opponents to direct shipping will sometimes argue that Direct Shipping will lead to…
Any wine pundit worth his syrah must at some point make the effort to evaluate the quadrennial crop of presidential candidates for their potential to promote American wine. Who would be most likely to push American-made wine front and center not only with visiting dignitaries, but in front of the American people? I’ll grant you, most presidential candidates don’t exactly make haste to be identified with the elitist, effeminate, non-beer drink that is wine. And it’s likely that the 2012…
As a publicist working in Northern California in the wine trade, there are certain things I come to vow never to do. While many have to do with my trade, others have to do with the result of working in Northern California and working in the Wine Trade. Those things I vow never to do, in no particular order: 1. COMPLAIN ABOUT DRINKING OR TASTING WINEI was reminded of why I never do this when today I saw a tweet…
