Archive for the ‘Wine News’ Category
Don't forget to take the FERMENTATION SurveyClick Here To Take a 2-minute Reader Survey________________________________________ Doesn't THIS fall into the "Thank-You-Lord-For-Making-Me-The-Martyr" category of public relations? Here we have a small, hardworking wine education organization, The Wine School of Philadelphia, being put upon by none other than the bulky, billion dollar World Wrestling Entertainment organization because the wine school uses the term "Smackdown" to describe an event at their school. The Men-in-Leotards insist the Philly Wine School stop using the term "Sommelier…
Here's what I want to do for both myself and Wark Communication clients: 1. Monitor mentions and coverage on blogs 2. Monitor mentions and reviews on Cellartracker 3. Monitor mentions and comments on Twitter 4. Monitor mentions and comments on wine and hospitality social networking sites Here's how I've been doing it: CRUVEE There are MANY on-line media monitoring sites out there and ready for your use. But if you are in the wine industry and need to monitor wine-related…
“A (wine) blogger could receive (wine) merchandise from a marketer with a request to review it, but with no compensation paid other than the value of the product itself. In this situation, whether or not any positive statement the (wine) blogger posts would be deemed an “endorsement” within the meaning of the Guides would depend on, among other things, the value of that (wine) product, and on whether the (wine) blogger routinely receives such requests. If that (wine) blogger frequently…
The Academy of Wine Communications, an association of wine industry public relations professionals and marketers has launched a new website. And it's a very good website. I've written about the re-emergence of the AWC before when the organization had a meeting to re-introduce the organization to local PR folks. I thought it a brilliant idea then and think it so still. If you are a wine PR professional or a wine marketer who works out of an agency, as a…
Every now and then it's important to call a tool a tool. Harry Schumacher, publisher of Beer Business Daily, is a tool. If you want to see what can be produced by a good tool, go here: Beer Business Daily. Now I have no problem with someone making themselves a tool of an industry. It's a legitimate career choice, though not one I'd want for my children, for whom I would hope for a life of dignity. Still, it's a…
