Archive for the ‘Culture and Wine’ Category
I don't think much about, nor measure, my expectation very often until they are exceeded. I wonder if that is the case with most folks. Yet expectations, well considered or otherwise, seem absolutely critical to our perception of an aesthetic experience. Wine is a perfect example. We are far more likely to have our expectations exceeded by low priced wine. We have been, and not for unfounded reason, trained to believe a $7 wine will give us a mediocre (or…
There is and has for a long time been an inclination among some to treat wine as art. Oftentimes we see the winemaker referred to as the artist. The wine itself is regularly referred to as an artistic creation. I'm often inclined to wince at these descriptions of wine and its making primarily because wine is not art, winemakers are not artists and the label "art" applied to wine seems an affectation of sorts to me. And yet, there is…
"No Wine Left Behind" is a documentary short that follows the development of Lavish Laines Winery from garage winery to full operation. What's of great interest is that the winemaking and the venture was begun by an Iraqi war vet who came home from battle and could not find a job. His girlfriend led him to an interest in wine. That interest led to the attempt to get into the wine business. And the venture became a place returning Iraqi…
I occasionally stop and think about ways I might engage more readers here at Fermentation. One thing I've never considered doing is something like this: San Francisco Restaurant Workers Support 25% Tip Standard This article in the Contra Costa Times, published on October 12th and written by Ed Arnow, reports the following: "There's a move on to make 25 percent the standard tip in San Francisco restaurants. Media sources report that San Francisco restaurant workers are behind it with support…
I'M NOT SO SURE… 1…Millennials have much to offer ultra premium wineriesYes, they are adopting wine on a shorter timetable than past generations, but as Rob McMillan of Silicon Valley Bank has pointed out, these young'uns aren't buying much of the good stuff. They drinking wine with greater diversity and have a greater penchant for imported wines and enjoy really silly labels. But if I were selling $40+ bottles of wine, they would not be my target demographic. 2….It's smart…
