Archive for the ‘Public Relations & Wine’ Category
Wines & Vines Magazine has done a terrific job surveying the landscape of the relatively new "Flash Sale Wine Websites". These are deep discounters on the web that offer generally one wine for a limited amount of time at a significant discount. The Wines & Vines Articles, written by Paul Franson, identifies the largest of these sites along with some pretty interesting metrics surrounding average discount and traffic to the Flash Sale web sites. The big question surrounding Flash Sale…
"The largest selection of Italian wines under one roof anywhere in America." The "Roof" is the Waldorf-Astoria, the "anywhere" is New York City and the "selection" is VINO 2011: ITALIAN WINE WEEK. When I was called and asked to moderate a seminar panel for the Italian producers and wine marketers attending Vino 2011 next week, I jumped at the chance. Having been invited to attend this event before and sit on a seminar panel, I became well aware that the…
Leo McCloskey is a very smart man. He probably knows more about the chemical composition of great wine than anyone else alive and he puts this information to use through his consulting firm, Enologix. He is also a keen observer of market condition in the wine industry. He’s also a very creative man with a variety of fascinating notions. Recently McCloskey issued a press release that did not get the attention it deserved. In the November press release, McCloskey outlined…
I've written a lot of press releases in my day, but I don't think I've ever penned one that relies on "Humiliation Marketing" tactics. Maybe I'm behind the times. Maybe I'm just not that creative. Maybe I have a conscience. But it's doubtful I'd ever advise issuing this type of release for a client: "Beware the Holiday Party Faux Pas: Wine Topped With Artificial Stoppers" The release, which links to a semi-comical video produced and is issued by by the…
One of the most conspicuous outcomes of the economic downturn that has effected the American economy and, with it, the American wine industry, is the "Flash Sale". These quick-turnaround sales of single wines at significant discounts have popped up across the web in different form and appear to have gained a significant following with wine lovers looking to cash in on great deals on wines of all sorts. The most recent entry into the "Flash Sale" category is "Deals From…
