Archive for the ‘Public Relations & Wine’ Category
If putting the words "Sonoma County" on a wine label would help their wine sell faster or for higher prices, don't you think wineries would have already done so? I do. In fact, I know they would. But clearly many wineries that produce wines from grapes grown in the Russian River Valley, Dry Creek Valley, Sonoma Valley, Alexander Valley, Sonoma Coast and elsewhere inside Sonoma County don't feel a need to place these fairly meaningless words on their labels. Yet…
Recently in Washington State at TASTE Washington I gave a talk on ""THE TEN THINGS EVERY SMALL WINERY MUST KNOW TO MARKET IN TODAY'S WINE MARKETING UNIVERSE." That talk was summarized in an earlier blog post here at FERMENTATION. This is the third post in a series that expands on that earlier post. RULE # 3: Talk To Your Customer In large part, good marketing amounts to meeting the expectations of your customers. Today, there is no question that your…
Late last month I appeared at a seminar at TASTE Washington in which I outlined for those in attendance, "THE TEN THINGS EVERY SMALL WINERY MUST KNOW TO MARKET IN TODAY'S WINE MARKETING UNIVERSE." This talk led to a blog post in which I briefly outlined those ten items on the list. Today's, and subsequent posts here at Fermentation, will delve deeper into each of the TEN THINGS that are critical for small and medium sized wineries to consider as…
If it's not the most successful or the most expensive consumer promotion by an American winery, it must be the best administered national promotion by a winery. Sutter Home's "Build A Better Burger" promotion is really a sight to behold. Since 1990 Sutter Home, producer of modestly priced wines of the sort that fulfill the drinking ambitions of the majority of American wine drinkers who understand burgers as a staple of culinary aptitude, has delivered a promotion that is perfectly…
There are treats to be had by working in the wine industry and I'm not talking the food and wine that does indeed flow so copiously. Rather, I'm talking about the opportunities I'm fortunate enough to have to share ideas with colleagues and learn from the best. I had such an opportunity last week when I spent time in Seattle at TASTE Washington. I was invited to sit on a couple seminar panels at the annual celebration of Washington wines….
