Dec 31, 2009
I believe 2009 has been one of the most significant 12 months of my life. As I think back on the past 12 months I find myself wanting to categorize and define and organize it into neat packets. Much of 2009 revolved around my life as a blogger, what it revealed and what it has resulted in. Another good portion of 2009 revolved around my now 20 year pursuit of establishing myself as a reliable wine PR and marketing guy….
Dec 28, 2009
Not long ago I was queried by a writer about my thoughts on what if any impact wine blogs have had. Though I put it in more words than this, I think it can safely be said that wine blogs have, are and will impact the wine trade and wine industry. However, the query got me thinking: What do wine blogs and wine bloggers need individually and collectively to make a REAL impact, a bottom line impact, a permanent impact…
Dec 14, 2009
It's one thing to write and distribute a press release. It's one thing to write and distribute a press kit. It's one thing to maintain a client's Facebook page It's one thing to write the copy for a website. But it's an altogether different thing to pick up the phone and pitch a story to a journalist. It's this last act, this act of pure salesmanship, that I find most aspiring PR people either aren't very good at or don't…
Nov 30, 2009
Time is the enemy. Time always moves faster than we think it will and in the end it more than anything else is responsible for dashing hopes, destroying lives, ending strong bids and shutting the door on alternatives. But what makes Time that really sneaky devil dressed in a cool white dress is that for a while it is the primary source of wonderful developments. I don't have to describe how this might be where wine is concerned do I?…
Nov 23, 2009
Thanksgiving is my favorite holiday. In addition to providing the opportunity to pull out those "special occasion" wines I tend to look forward to opening, it is also the holiday best suited to my temperment, belief structure and inclinations toward feasting. More importantly, it provides a symbolic pause in life's advance that enables me to formally and publicly give thanks. And there is a great deal for PR Guy and blogger to be thankful for. I'M THANKFUL FOR… …Having people…