At Wark Communications our focus is almost entirely on our clients; helping them expand their communications and marketing efforts. That means they have access to our best ideas. But sometimes, we like to share these ideas with the public at large and the industry at large. This is more true today when we see the wine industry, like many others, struggling in the current difficult economy. So, the question is what can a winery (or wine shop) do to attract…
What makes a wine blog credible? What give a wine blog an authoritative voice? Does it matter? Can it be measured? These questions and other similar to them have been bandied about the wine industry of late in a variety of forums. I think the issues are under greater scrutiny for a number of reasons, not the least of which are 1) the fact that there are more wine bloggers than ever and the issue of credibility and authority is…
I've always wondered if the "Complete Idiot's" referred to in "The Complete Idiot's Guide" series referred to the people buying the guides or the people writing them.However, having had the chance to look over the just published "Complete Idiot's Guide To Starting and Running a Winery" I can now say with some assurance that they don't necessarily refer to the authors.This is niche publishing at its finest. Let's face it, how many people are really going to be serious enough…
This is a post that I think I've written for at least the 3rd year in a row. I write it annually because it's important and becoming even more important as wine blogs take on more relevance to the industry. Main Message: FERMENTATION: The Daily Wine Blog does not review wines. Key Message: Do what you do best and leave the rest to the experts. The number of emails I get asking if I'd like to receive a media sample…
