Archive for the ‘Wine Business’ Category
There appears to be a nascent move among public health advocates and government consumer protection agencies to much more carefully monitor how alcohol is advertised and marketed in the digital world. The Sunday Baltimore Sun Article, "Review Shows Alcohol Companies Reach Youth Online", demonstrates that alcohol companies may soon be targeted in an effort to diminish the capacity of alcohol to market its products, particularly in the social media world in order to reduce minors' exposure to such efforts. What…
I can’t recall an example within the wine industry where one product category was largely defined by its proponents’ denigration of competing products. Marketing-by-denigration isn’t actually common in any product category with the prominent exception of politics where candidates for office routinely denigrate their opposition in order to prop up themselves and their own candidacy. Proponents of the Natural Wine movement, however, seem to be the anomaly in the wine business: in order to gain attention for the wines, gain…
What can be expected in the wine world in 2012? What trends will move the industry in 2012? These are questions I think about more often this time of year if only because I find myself more reflective as the year ends and another arrives. These are the trends I see being most prominent in the wine industry in 2012. CONTINUED REFORM OF WINE REGULATIONSAfter elections in Washington State that got the government out of the business of selling spirits…
As a publicist working in Northern California in the wine trade, there are certain things I come to vow never to do. While many have to do with my trade, others have to do with the result of working in Northern California and working in the Wine Trade. Those things I vow never to do, in no particular order: 1. COMPLAIN ABOUT DRINKING OR TASTING WINEI was reminded of why I never do this when today I saw a tweet…
Sitting back and watching the mirth, outrage, smugness and concern issued by other watchers of the most current turn of events at Robert Parker's Wine Advocate, I'm reminded just how important, powerful and relevant the critics are to the Wine Trade. I'm further struck by how these events and the reaction to them shine a light on the very complex relationship that has developed between Mr. Parker and others in the world of wine. By most accounts and from what…
